drinksinitiatives.eu

Responsible drinking programmes
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• “Agreement with Ministry of Health- through the National Youth Institute (INJUVE)”
• “Colaboración con Ministerio de Sanidad- INJUVE y FAS”
COUNTRY Spain
TIMING 2011 > 2012
THEME
Underage drinking

CONTRIBUTOR

  • Fundación Alcohol y Sociedad
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PARTNER(S)

  • The Ministry of Health through the National Youth Institute (INJUVE)
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OBJECTIVE

  • To inform underage people of the consequences of underage drinking and the reasons why underage people should not drink.
  • To provided information related to alcohol to the young people in their meeting places.
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DESCRIPTION OF THE INITIATIVE

  • In 2011, as part of the "Manifesto against the consumption of alcoholic beverages by minors", FAS in collaboration with the Youth Ministry developed a campaign to help eradicate underage drinking.  Flyers and posters were distributed and displayed in youth centres across the country where underage people meet for leisure time.
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IMPACT

  • Since the beginning of the campaign 3,700 flyers and 370,000 posters were distributed (until May 2012).
  • The campaign is very successful, thare has been repeated requests for updated material.
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