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• “Champions Drink Responsibly”
TIMING 2008 > 2008
- To raise awareness of the dangers of drink-driving.
- To encourage responsible drinking.
DESCRIPTION OF THE INITIATIVE
- The "drinking and driving don't mix" campaign message was promoted through print and TV advertising featuring Michael Schumacher.
- Flags bearing the "Champions Drink Responsibly" message were distributed and posters put up in the in the Martini VIP area during the Belgian Grand Prix (5-7 September).
- For more information on this initiative see Europe/Champions Drink Responsibly.
- 100,000 flags were distributed during the Grand Prix.