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Responsible drinking programmes
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• “Flyer distribution for lady drivers”
• “Actiune de flyering pentru soferite”
COUNTRY Romania
TIMING 2012 > 2012
THEME
Drink-driving

CONTRIBUTOR

  • Romanian Forum For Responsible Drinking
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PARTNER(S)

  • Romanian Traffic Police
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OBJECTIVE

 
  • To increase awareness of the Romanian responsible drinking website.
  • To remind people about good behaviour when driving.
 
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DESCRIPTION OF THE INITIATIVE

  • Together with the Romanian Traffic Police, RFRD distributed flyers to lady drivers in Bucharest. The action took place in 2 waves: 1 March and 25 March 2012.
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IMPACT

  • 32,000 flyers were distributed.
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