drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “www.educalcool.lu”
COUNTRY Luxembourg
TIMING 2012 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Vinum & Spiritus Association Belgium
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PARTNER(S)

  • La Fédération Luxembourgeoise des Industries et du Négoce des Vins, Liqueurs et Spiritueux (Luxembourg Federation of Industries and Trading of Wines, Liquors and Spirits)
  • 2010: spiritsEUROPE (partly funded through the budget line programme
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OBJECTIVE

  • To raise awareness of responsible alcohol consumption.
  • To inform consumers about low risk levels of consumption.
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DESCRIPTION OF THE INITIATIVE

  • Bi-lingual (French and German) website containing responsible drinking information under the following sections:
    • What is alcohol: General information about alcohol.
    • Dangers: Information such as the effect of alcohol on the body and when not to drink.
    • Be responsible: General advice on responsible consumption for different groups.
    • Law: Luxembourg law on LPA (legal purchase age) and drink-driving. The section also contains supporting documents and links.
 
  • Visitors can also take a quiz to verify their general knowledge about the content on the site.
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VISUAL

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