< BACK TO SEARCH RESULTS
TIMING 2003 > Ongoing
- The Swedish Spirits & Wine Suppliers
- To promote the responsible consumption of alcohol.
- To provide consumers with the information they need to make informed choices about consumption.
DESCRIPTION OF THE INITIATIVE
- The consumer information website was launched in 2003 and revamped in 2012.
- It covers topics such as fact and myths about alcohol, quizzes for people to test their drinking patterns, alcohol and the law, drink-driving and alcohol and the workplace.
- Although the website is live it is not actively promoted since this is covered by the retail monopoly in Sweden.
- The site receives 15,000 unique visitors yearly.