drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Drinkwise”
• “Drinkwise”
COUNTRY Sweden
TIMING 2003 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • The Swedish Spirits & Wine Suppliers
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OBJECTIVE

  • To promote the responsible consumption of alcohol.
  • To provide consumers with the information they need to make informed choices about consumption.
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DESCRIPTION OF THE INITIATIVE

  • The consumer information website was launched in 2003 and revamped in 2012. 
  • It covers topics such as fact and myths about alcohol, quizzes for people to test their drinking patterns, alcohol and the law, drink-driving and alcohol and the workplace.
  • Although the website is live it is not actively promoted since this is covered by the retail monopoly in Sweden.
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IMPACT

  • The site receives 15,000 unique visitors yearly.
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VISUAL

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