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Responsible drinking programmes
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• “Fife Alcohol Partnership Project”
• “Fife Alcohol Partnership Project”
COUNTRY United Kingdom
TIMING 2009 > 2012
THEME
Underage drinking

CONTRIBUTOR

  • The Scotch Whisky Association
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PARTNER(S)

  • The Scottish Government Alcohol Industry Partnership
  • Fife Police
  • Fife NHS
  • Fife Council
  • Fife Alcohol & Drug Partnership
  • Fife Alcohol Support Services
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OBJECTIVE

  • The objective of this project was to pilot a multi-component approach to tackling alcohol-related harm in a community setting.  Initial aims for the pilot were to:
    • reduce alcohol related harm and the impacts of alcohol misuse.
    • promote responsible and safer drinking.
    • increase awareness of alcohol misuse issues.
    • reduce underage drinking, related youth disorder and proxy purchasing.
    • reduce anti-social open air and street drinking.
    • reduce alcohol related crime.  
 
  • The ultimate aim is to share the learning from this project with all relevant stakeholders across Fife and throughout Scotland.
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DESCRIPTION OF THE INITIATIVE

  • The Fife Alcohol Partnership Project (FAPP) was an initiative which brings together a number of key national and local level stakeholders to design, develop and implement a series of interventions, using a multi-component approach, to tackle alcohol related harm. Focus was on the districts of Touch and Rosyth, which were chosen after the scoping report was presented to the FAP Steering Group in December 2008.
  • Rosyth is a small town of 12,000 people and Touch (pronounced Tooch) is a small suburb (1,200 people) in the town of Dunfermline. Each district has different work strands aimed at delivering the outcomes according to local need. Between them, the two subprojects include school-based awareness raising, peer mentoring to increase peer pressure resistance, theatre, film-making, community consultation and a social norms campaign. The work is bound together by the steering group which, by overseeing all the smaller initiatives, aims to test the effectiveness of each project individually and the whole programme collectively.
  • The Scotch Whisky Association, works to implement a package of interventions, including the development and implementation of a social norms pilot in Fife.
 
  • Rosyth: Focus has been on tackling underage drinking. The high level outcome is to reduce alcohol related crime and disorder offences by young people under 18 years old.
  • A number of projects have been run, including "Don't pass it on", a proxy purchase campaign, and "Challenge 25", an age verification campaign; "Teach-It Alcohol Awareness" and "Scottish Certificate" in Alcohol Awareness, both school based programmes and "the Mobile Alcohol Intervention Team", an alcohol brief intervention programme.
 
  • Touch: The Touch project is broader than the issue of underage drinking and is more of a bottom up approach than in Rosyth. The high level outcome is to reduce the impact of alcohol-related harm on individuals, families and the community.
  • Examples of projects are "Feel the Fear", "Touchtastic" and "Homestart", all community based programmes.
 
  • Further details of the project can be found in the downloads section.
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IMPACT

  • THE FAPP project has contributed towards the drop in crime in both areas.
    • Rosyth: 46% reduction in anti-socal behaviour; 42% reduction in breach of peace and 68% reduction in vandalism and malicious mischief.
    • Touch: 75% reduction in anti-socal behaviour; 66% reduction in breach of peace and 90% reduction in vandalism and malicious mischief.
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EVALUATION

  • The final evaluation report was published in September 2012 which set out the lessons learned and key outcomes from the project. General findings were that a programme approach, combining intensive interventions addressing enforcement and engagement create more positive relations amongst stakeholders and began to affect individual and group behaviours.  A dissemination event was held on 7 November 2012 to share the learning from the project with participants from across Scotland representing organisations, such as, Alcohol & Drug Partnerships, police, health and education authorities plus voluntary organisations working on tackling alcohol-related harm. The event was opened by Andrew Barker, Chief Constable Fife Constabulary and Chair of the FAPP Steering Group who commented on the value of the industry’s contribution to the project.
    • Key outcomes for Rosyth: a reduction in underage sales and evidence of a reduction in demand for alcohol by young people. There was also a reduction in anti-social behaviour offences. Young people who drink in the area have an increased awareness of their personal safety and some young people reported changes in their own behaviours in relation to drinking, including reduced consumption.  Interventions delivered in community settings to young people showed promise as a way  of providing young people with the information, skills and support to reduce their alcohol consumption and to reduce the risks associated with it.
    • Key outcomes for Touch: a dramatic reduction in ant-social behaviour offences: 70.34 (per 1,000) in 2009 to 19.35 in 2011. Local partners and community members report Touch feels a safer, more confident community, with less fear of crime.
  • As at December 2012 there are now 45 Community Alcohol Partnership schemes in operation throughout the UK with a further 16 under discussion for possible launch in 2013. Nine of the original schemes have now closed where either they have achieved their original objectives, or where alcohol related antisocial behaviour issues are no longer seen as a key issue for the area. 
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