drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “University training in responsible consumption”
• “Formaciones de consumo responsable en Universidades”
COUNTRY Spain
TIMING 2011 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Federación Española de Bebidas Espirituosas
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PARTNER(S)

  • Granada town hall and Granada University
  • Huelva town hall
  • Huelva Universitiy
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OBJECTIVE

  • To spread the responsible drinking message among young adult consumers.
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DESCRIPTION OF THE INITIATIVE

  • It is hoped that by raising awareness about responsible drinking among college students, it will make them take more responsible decisions when they drink alcohol.
  • The initiative consists of a talk of about an hour, where young people (18-25) are taught the following points:
    • Basic concepts about what alcoholic beverages are.
    • Benefits and harms of their consumption.
    • What a responsible consumption is.
    • How to estimate BAC levels and UBE (standard units).
    • How to uncover myths and false beliefs about the consumption of alcohol.
 
  • Training is based on the peer influence model. A small group is trained with the idea, and later, they inform and influence on the rest. This means that communication and transmission of values, ​​are made between equals, and it makes both the intervention and messages, fit the final recipient. 
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IMPACT

  • In 2016, FEBE trained 200 young adults in responsible drinking. 
  • Since 2011, five universities in Granada and Huelva have taken part reaching around 500 students (until January 2014).


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