drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “European Night Without Accident”
COUNTRY Slovakia
TIMING 2011 > 2011
THEME
Drink-driving

CONTRIBUTOR

  • Fórum PSR Slovensko
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PARTNER(S)

  • Magic Seven Advertising
  • Responsible Young Drivers
  • European Commission
  • 2011/2012: spiritsEUROPE (partly funded through the budget line programme)
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OBJECTIVE

  • To draw young driver's attention to the importance of responsible driving.
  • To reduce the number of alcohol-related road accidents involving young drivers (especially those between 18 and 28 years).
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DESCRIPTION OF THE INITIATIVE

  • Run by Magic Seven Advertising and joined by Forum PSR Slovakia in 2011 the campaign is part of the Pan-European "European Night Without Accident", held on the third Saturday of October every year. In 2011 it was held on 15 October in Bratislava.
  • Each group arriving at the club is asked to designate a driver for the evening by young volunteers. The driver is identified by a bracelet and when leaving the premises they are asked to undergo a breathalyser test. If the designated driver tests negative (0 BAC), they are rewarded with a number of gifts. If the designated driver tests positive they are encourage to return home by another means of transport or to let a sober friend drive them home.
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IMPACT

  • In 2011, two discos ELAM and Infiniti took part and around 80 young drivers took a breathalyser test and almost 70% tested negative.
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