drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “When our children drink ”
• “Når vore børn drikker”
COUNTRY Denmark
TIMING 2010 > 2013
THEME
Underage drinking

CONTRIBUTOR

  • God Alkoholkultur
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PARTNER(S)

  • The Ministry of Education
  • TrygFonden (a foundation)
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OBJECTIVE

 
  • To inspire debate about alcohol among parents.
  • To help parents understand their children's viewpoint in relation to alcohol consumption.
  • To help parents set limits on their children's consumption.  
 
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DESCRIPTION OF THE INITIATIVE

  • The educational and inspirational film was created for parents so that they could learn about children and alcohol consumption/abuse. The film is shown at parent meetings so that parents have the tools to establish a common ground for relating and talking to their children.
  • In the film we meet: children who explain why they drink and their thoughts about it; a brain researcher who explains how alcohol affects the brain and the difference between a 14 year old and a 16 year old being drunk; a police officer who is also a mother of teenagers and an alcohol officer who talks to a year 7 class and then opens the parents' eyes to what their children expect of them.
  • The film is produced by Krithfilm and was able to be viewed or bought via their website (links no longer work).  It can also be viewed on vimeoyoutube and alkoholdialog.dk
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IMPACT

  • The film was viewed over 2,500 times on youtube between 5 October 2010 and 31 December 2013.
  • 50 copies of the DVD have been sold and it has been downloaded 45 times from the website.
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VISUAL

    • Logo
      (JPG – 37 ko)

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Download ALL in ONE (zip file – 37 ko)