drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “www.enjoyourbrandsresponsibly.com”
COUNTRY European Union
TIMING 2008 > 2010
THEME
Responsible drinking

CONTRIBUTOR

  • Bacardi-Martini
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OBJECTIVE

  • To raise awareness of responsible alcohol consumption.
  • To provide information on the harmful effect of alcohol abuse, product related ingredients and nutritional information.
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DESCRIPTION OF THE INITIATIVE

  • The consumer information website was launched in April 2009 and aimed to make a consumer awareness information tool accessible regarding key Bacardi brand information and responsible drinking information such as the effects of alcohol on the body, when not to drink and drink-driving.
  • It provided additional information for consumers to aid them in making informed choices about Bacardi products which due to the volume of information could not be communicated on product or packaging.
  • The website's content was continually reviewed and updated to ensure consumers had up to date product information.
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IMPACT

  • 500 people viewed the website from December 2009 until December 2010.

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VISUAL

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