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• “Responsible Drinking”
TIMING 2010 > Ongoing
- Fórum PSR Slovensko
- To raise consumer knowledge and awareness of the responsible consumption of alcoholic beverages.
DESCRIPTION OF THE INITIATIVE
- The website provides information such as what a standard drink is, the effects of alcohol on the body and information relating to different life stages and contexts. In addition it contains information on the "Not 18! No Chance!" initiative.
- Due to the fact that the website name has become the social responsibility brand, every prevention campaign organised by Forum PSR Slovensko promotes the website.
- No specific actions are carried out to promote the site.
- In 2016, the website had 11,151 unique visitors (until November 2016).