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• “Winter holiday in Prague”
• “Vinterferie i Prag”
COUNTRY Denmark
TIMING 2013 > 2013
THEME
Underage drinking

CONTRIBUTOR

  • God Alkoholkultur
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OBJECTIVE

  • To encourage secondary school pupils to reflect on the alcohol and party culture.
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DESCRIPTION OF THE INITIATIVE

  • The campaign was created due to the fact that around 10,000 adolescents travel to Prague during the winter holiday every year to party and enjoy time with friends.  After some youths went on the rampage in Prague, Danish youths' binge drinking was put onto the agenda.  
  • Web-based educational material for secondary schools provides an opportunity to discuss issues like responsibility and behaviour when adolescents travel on their own as a group.
  • The material includes:
    • Film: Interviews with experts and adolescents concerning alcohol and party culture.
    • Contributions to the debate: Contributions to the debate from national magazines.
    • Article: Article about being a tourist.
    • Survey: Adolescents interviewed about their stance on youth trips and the Danish alcohol culture.
    • Poster
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IMPACT

  • In 2013, 46,000 students attended upper secondary schools and 409 adolescents were interviewed.
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EVALUATION

  • GODA conducted a survey of 409 young people aged between 15 and 20.  They were asked to give their opinion on the behaviour during the Prague winter holidays and on the drinking culture in general:
    • Why did some behave and some not in Prague: 58% said it was due to poor upbringing while 54% said that some people went out looking for trouble.
    • Who or what has the biggest responsibility for the disturbances: 54% said that causing trouble was the individual’s own responsibility, 20% thought it was the result of bad upbringing.  Only 10% believed it was due to the travel operators’ party packs, and 5% that it was the low price of beer and other types of alcohol.
    • Do Danish youths drink responsibly in general: 11% answered ‘not at all’ and 42% ‘to a lesser extent’. In other words, over half (53%) believed that youths drink too much.
    • What do you think of youths who don't drink: 67% thought that it was up to the individual whether they drank or not and 43% had respect for those who say ‘no’ to alcohol. Only 8% thought they are boring and 5% pitied them.
    • Why do some youths get very drunk: 78% answered that it is to have fun and 69% said it is to be free of their inhibitions. 63% said that it is because their friends do it, and 50% answered that it is to forget their worries.
    • Do youths drink less today than 10 years ago. What could be the cause: 44% believe that youths have become better at saying ‘no’, and 37%, that others have become better at accepting those who don't drink.  24 % say that it is no longer cool to be drunk. 
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