drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

< BACK TO SEARCH RESULTS
• “Responsible Consumption”
• “Consuma Responsabil”
COUNTRY Romania
TIMING 2010 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Romanian Forum For Responsible Drinking
TOP ^

PARTNER(S)

  • Federation of Alcohol Industry and Spirits from Romania (Garant)
  • The Romanian Consumer Association (APC)
TOP ^

OBJECTIVE

  • To raise consumer knowledge and awareness of the responsible consumption of alcoholic beverages.
TOP ^

DESCRIPTION OF THE INITIATIVE

  • Consumer information website was first launched in November 2010.  It was revamped and updated in 2016.
  • It provides information in the following sections: 
    • Responsible communication.
    • Responsible consumption, includes information on when not to drink and the effects of alcohol on the body.
    • Areas of Action and Prevention, includes a quizz and
    • Blog articles.
  • In October 2012, a campaign to raise awareness of drink-driving was launched. An ad (which has been posted on youtube) and Facebook page were created to support.
TOP ^

IMPACT

  • The website had 29,215 unique visiotors (up from 12,000 in 2011) and 30,627 sessions in 2017.
TOP ^
< BACK TO SEARCH RESULTS
Latest initiatives RSS feed DOWNLOAD

VISUAL

-----------------------------
Download ALL in ONE (zip file – 372 ko)