drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Responsible Consumption”
• “Consuma Responsabil”
COUNTRY Romania
TIMING 2010 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Romanian Forum For Responsible Drinking
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PARTNER(S)

  • Federation of Alcohol Industry and Spirits from Romania (Garant)
  • The Romanian Consumer Association (APC)
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OBJECTIVE

  • To raise consumer knowledge and awareness of the responsible consumption of alcoholic beverages.
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DESCRIPTION OF THE INITIATIVE

  • Consumer information website was first launched in November 2010.  It was revamped and updated in 2016.
  • It provides information in the following sections: 
    • Responsible communication.
    • Responsible consumption, includes information on when not to drink and the effects of alcohol on the body.
    • Areas of Action and Prevention, includes a quizz and
    • Blog articles.
  • In October 2012, a campaign to raise awareness of drink-driving was launched. An ad (which has been posted on youtube) and Facebook page were created to support.
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IMPACT

  • The website had over 12,000 unique visitors in 2011, 38,500 unique visitors in 2012, 45,500 unique visitors in 2013 and In 2014, 35,000.  It has had a total of 148,000 unique visitors from launch until December 2015.  
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VISUAL

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