drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Breathalyser Terminals”
• “Borne Ethylotest”
COUNTRY France
TIMING 2006 > Ongoing
THEME
Drink-driving

CONTRIBUTOR

  • Bacardi-Martini
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PARTNER(S)

  • Avec Modération!
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OBJECTIVE

  • To reduce the incidence of drink-driving.
  • To promote responsible drinking.
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DESCRIPTION OF THE INITIATIVE

  • To leverage the Avec Modération! (was E&P) initiative, electronic breathalyser terminals are installed in visitor centres at Palais Bénédictine (Fécamp), Château de Cognac and Noilly Prat (Marseilles) and the main meeting room at Gensac.  In addition, 3 breathalyser terminals were installed for employees in 3 different locations within the Saint-Ouen site.
  • Posters are used to promote the initiative.
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IMPACT

  • The 3 visitor sites receive 205,000 visitors per year, of which, more than 26,000 use the breathalyser.
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