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Responsible drinking programmes
supported by European spirits producers

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• “Breathalyser Terminals”
• “Borne Ethylotest”
COUNTRY France
TIMING 2006 > 2014
THEME
Drink-driving

CONTRIBUTOR

  • Avec Modération!
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PARTNER(S)

  • European Commission (European Road Safety Charter).
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OBJECTIVE

  • To reduce the incidence of drink-driving.
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DESCRIPTION OF THE INITIATIVE

  • The fixed electronic breathalyser equipment was developed in 2005 with technical support from Dräger (company specialising in medical and safety technology) and forms part of E&P's ''breathalyser reflex'' programme. The breathalysers are certified Level 1 NF (The NF certification guarantees the quality and safety of product. Level 1 is the highest level of certification). Some characteristics are that it:
    • Carries the "C Ki Ki Conduit" (Who's driving?) slogan.
    • Measures samples in the same way as the machines used by police forces.
    • Tests quickly (capable of testing every 10 seconds).
    • Electronically displays the alcohol level in milligrams per liter of exhaled air.
    • Is recalibrated yearly to ensure reliability.
  • An online interactive map was launched in 2009 to help designated drivers find local establishments which already have a fixed breathalyser (available on the E&P website).
  • A further opportunity to disseminate the breathalysers came when France adopted the LOPPSI 2 law (adopted in February 2011). The law makes the provision of one or more ways to test blood alcohol content obligatory in establishments which close between 2 am and 7 am.
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IMPACT

  • 600 devices were in place across the country by the end of the campaign (December 2014).
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EVALUATION

  • An evaluation took place in 2010 (questionnaire sent to 277 establishments owning a device in February-April 2010). Results showed that:
    • The device was considered a good investment: 71% of respondents found it useful and 86% would recommend it.
    • The vast majority (73%) found that the device had a deterrent effect on over -the-limit drivers (of which 23% thought "often").
    • 81% said that customers were interested in the device and its use (56% said it was used regularly by some).
    • 96% found the device easy to install and 91% rated it easy or very easy (35%) to use.
    • 96% of respondents implement additional preventive measures (mostly via posters or flyers).
    • 75% gave the mouth piece needed for a test for free.
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