drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

< BACK TO SEARCH RESULTS
• “The Confirmation Sacrament”
• “Til Konfirmanden”
COUNTRY Denmark
TIMING 2007 > 2008
THEME
Underage drinking

CONTRIBUTOR

  • God Alkoholkultur
TOP ^

PARTNER(S)

The Dean of Copenhagen
TOP ^

OBJECTIVE

  • To discourage minors from drinking on "Blue Monday" (the first weekday after the confirmation sacrament ceremony, when the newly confirmed gather in the larger cities of Denmark for parties).
TOP ^

DESCRIPTION OF THE INITIATIVE

  • A pilot was run in Copenhagen in 2007 and the extended to other churches nationwide in 2008. 
  • A pamphlet was handed out during the confirmation ceremony which takes place in May every year.  The pamphlet contains facts about alcohol and the importance of taking care of oneself and others. 
  • Although the pamphlet is no longer distributed some churches link to GODA's website on their confirmation pages and a dedicated page has been created on the Alkoholdialog website.
TOP ^

IMPACT

  • 2,000 pamphlets distributed to churches for distribution in 2007 and 2008.
  • In 2007 around 100 were distributed by the Dean of Copenhagen.
TOP ^
< BACK TO SEARCH RESULTS
Latest initiatives RSS feed DOWNLOAD

VISUAL

-----------------------------
Download ALL in ONE (zip file – 6 ko)