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Responsible drinking programmes
supported by European spirits producers

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• “Flagship Programme on Server Training”
COUNTRY European Union
TIMING 2006 > Ongoing
THEME
Responsible selling/serving

CONTRIBUTOR

  • spiritsEUROPE
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PARTNER(S)

  • ICAP (International Center for Alcohol Policies)
  • Alcohol Focus Scotland
  • KIT (Training Center for Trade and Tourism in Hungary)
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OBJECTIVE

  • To offer a measured and evaluated template training book to support dissemination of server training programmes across Europe.
  • To promote responsible service of alcohol and curb underage drinking in the off and on-trade.
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DESCRIPTION OF THE INITIATIVE

  • Alcohol Focus Scotland was commissioned to draft template trainee and trainer guides for the responsible service of alcohol.  The aim is to promote and disseminate server training throughout the EU and to serve as a basic tool for concrete training.
  • They were developed and piloted by KIT in Hungary and are available free of charge in English, French, Hungarian, Portuguese, Polish and Spanish.  
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IMPACT

  • The templates were distributed to the 40 national HOTREC associations in 25 countries across Europe for them to use if needed to develop a national training programme.
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EVALUATION

  • Results of the pilot (based on 109 participants and 99 answers/96 in the follow-up) show:
    • 92% were satisfied with the preparation of the training.
    • 92% graded the course "good".
    • 81% found the course length "satisfactory" whilst 19% found it too long
  • Post evaluation on new knowledge:
    • 76% felt they knew more about the licensing law.
    • 85% felt they knew more about alcohol.
    • 90% felt they had learnt how to create the right atmosphere.
    • 84% felt they had developed better people skills.
  • Post evaluation on the usefulness of the acquired knowledge in relation to their job:
    • 43% “very useful” for the licensing law.
    • 52% “very useful” for alcohol.
    • 43% “very useful” for creating the right atmosphere.
    • 60% “very useful” for people skills.
  • Follow-up after 5 months give lower results but the need for “people skills” remained at 60%.
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