drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

< BACK TO SEARCH RESULTS
• “Internal Social Responsibility Policy”
COUNTRY Spain
TIMING 2005 > Ongoing
THEME
Workplace

CONTRIBUTOR

  • Bacardi-Martini
TOP ^

OBJECTIVE

  • To raise employee awareness of corporate social responsibility policies, the importance of responsible consumption and personal conduct.
TOP ^

DESCRIPTION OF THE INITIATIVE

  • All employees (including all new recruits) attend a workshop tailored to their department in order to provide training specific to different job functions.
  • A dedicated intranet is accessible to all employees covers issues such as Social Responsibility, moderate consumption and risks associated with misuse.
  • All employees and third parties receive a the "Corporate Social Responsibility Brochure" which is also available on the intranet.
  • Reminders of policy, actions and responsible drinking messages are included in all internal communications and shown on the intranet.
TOP ^

IMPACT

  • All employees have received a paper copy of the brochure (around 300 including the sales force).
  • Around 300 third parties and stakeholders have received the brochure.
TOP ^

EVALUATION

  • All employees are requested to answer a questionnaire after training on how useful they found it. Results show:
    • Training is highly appreciated, and seen as very useful information for their daily work and in order to understand the alcohol-related risks.
    • Employees affirm that the training and the CRS Brochure help to create a "proud of belonging to Bacardi" feeling.
TOP ^
< BACK TO SEARCH RESULTS
Latest initiatives RSS feed DOWNLOAD

VISUAL

-----------------------------
Download ALL in ONE (zip file – 63 ko)