drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “I choose my own transport”
COUNTRY Spain
TIMING 2009 > 2009
THEME
Drink-driving

CONTRIBUTOR

  • Bacardi-Martini
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OBJECTIVE

  • To provide an alternative to drink-driving by promoting alternative transport.
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DESCRIPTION OF THE INITIATIVE

  • Distribution of cards containing "Do not drink and drive" messages and local taxi numbers during on-trade promotions.
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IMPACT

  • The target was to reach 54,000 consumers over an eight month period.
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