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• “Recognise the Moment”
COUNTRY European Union
TIMING 2009 > 2009
- Pernod Ricard
- To raise awareness of and to promote responsible consumption.
DESCRIPTION OF THE INITIATIVE
- Supported by the tag line "Recognize the Moment - Enjoy with Absolut Responsibility" the web based initiative (no longer active) was a resource to help consumers enjoy moderately. It gave advice on recommended drinking guidelines, how to know when you have had enough, the effects of alcohol on the body and how it is dependent upon a number of factors such as gender and body type and provides a list of alcohol-free drinks.
- The "tips & tools" section gave advice on subjects such as how to set a limit on how many drinks will be consumed, how to keep count of how many drinks has been consumed and knowing when to stop drinking by "Recognizing the Moment".
- The website also had an interactive mobile and video sections as well as the link to the ''recognize the moment'' facebook profile.