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Responsible drinking programmes
supported by European spirits producers

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• “Youth and party culture”
• “Ungdom og Festkultur”
COUNTRY Denmark
TIMING 2006 > 2007
THEME
Underage drinking

CONTRIBUTOR

  • God Alkoholkultur
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OBJECTIVE

  • To encourage high school students to reflect upon their use of alcohol and about alcohol in general.
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DESCRIPTION OF THE INITIATIVE

  • During lessons students were encouraged to reflect on the boundary between use and abuse through questions and discussion topics.
  • The publication examines the relationship between alcohol and party culture and poses the “when should the partying stop” and “when does the celebration become abuse?” questions.  It explores the effects of alcohol on and includes extracts from contemporary literature together with historical, sociological, psychological and medical surveys. 
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IMPACT

  • All 139 Danish high schools received a copy in 2007 and around 70,000 students were reached.
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