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• “Mentor UK CHAMP Awards”
COUNTRY United Kingdom
TIMING 2006 > 2010
THEME
Underage drinking

CONTRIBUTOR

  • Diageo
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PARTNER(S)

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OBJECTIVE

  • To support the provision of effective alcohol misuse prevention projects for children. 
  • To promote healthy attitudes and behaviours in children. 
  • To give public recognition for excellence in alcohol misuse prevention for children. 
  • To disseminate effective practice in alcohol misuse prevention for children.
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DESCRIPTION OF THE INITIATIVE

  • The Mentor UK CHAMP (Children's Health through Alcohol Misuse Prevention) Awards were launched in 2006 and ran bi-annually until 2010.  The scheme was founded by Mentor UK and supported by Diageo Great Britain.  It was open to any project working with children and young people.  The public, professionals and children were asked to nominate projects and activities. 
  • Awards were made in three categories: Schools, Communities and children’s Involvement.  Finalists were chosen by a panel of experts, including teachers, health professionals and drug prevention specialists, who shortlisted projects that addressed risk factors such as boredom and lack of aspiration, and that took into account factors that protect young people from alcohol misuse, such as encouraging achievement and motivation.  These finalists were then judged by a panel of children of primary school age, who chose one winner from each category. Winning projects receive £10,000 each plus up to £10,000 of consultancy support. 
  • The awards were supported by:
    • The “First Measures” handbook: a guide for those working in alcohol misuse prevention with children and young people.  It laid out the definitions of best practice in alcohol misuse prevention work and give case study examples of effective projects and programmes.
    • A dedicated website (no longer live):  The platform showcased the winning projects, was a hub for information and resources for alcohol projects and offered practical advice on fundraising and evaluation.
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IMPACT

  • Over the whole period (2006-2010):
    • The First Measures handbook was sent to 2,500 health and educational organisations and was downloaded from the website over 3,000 times.
    • Around 80,000 young people were reached through the six winning projects.  Hundreds were reached through attendance at the awards ceremony.
    • 36 projects were shortlisted as finalists from across Great Britain.
    • There was substantial national, regional and local media coverage (for example: The Guardian, The Times, The Daily Mail, Hello, Alcohol Concern, Home Office website).
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EVALUATION

  • Examples of the direct result of winning a CHAMP Award:
    • GEAAP expanded from delivering in 38 to 100 primary schools and ten individuals from other organisations were trained to deliver the programme.
    • Hook were asked to present the project to seventy four other schools in Pembrokeshire.
    • LookOut alcohol’s website was adopted by Lancashire Young People’s Service and Lancashire Constabulary as their main alcohol misuse prevention tool.
    • PARTY, Youth Alive, through consultancy support, was able to raise more than £50,000 which secured the medium term viability of the project.
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