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• “Wasted”
COUNTRY United Kingdom
TIMING 2005 > 2009
THEME
Underage drinking

CONTRIBUTOR

  • Diageo
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PARTNER(S)

  • CragRats
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OBJECTIVE

  • To challenge young people's attitudes on alcohol conveying key messages around personal responsibility and safety.
  • To empower young people to make informed choices about alcohol consumption in the future.
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DESCRIPTION OF THE INITIATIVE

  • The fourth wave of the CragRats Alcohol Education Theatre Programme ran from January to April 2009.
  • The programme consists of a play entitled “Wasted” and follow up workshop. The play involved three characters: Kelly, her older boyfriend Mike and their friend, Taz. It followed the characters through a number of situations including drinking in the park, the characters coming home drunk and the impact that drinking had on their achievements at school. The workshop was built around the core messages of personal responsibility, personal safety, image/aspiration and making informed choices about alcohol.
  • It was offered free of charge to secondary schools for pupils aged between 11-14 years old and presents a way to inform children about responsible drinking in an environment supported by actors and teachers.
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IMPACT

  • Over 130,000 pupils have taken part in the programme.
  • Schools were visited across the country, from London to Manchester up to Edinburgh.
  • The CragRats programme was recognised as best practice amongst PSHE (Personal Social and Health Education) experts.
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EVALUATION

  • 2008 evaluation (pupils and teachers) conducted after the theatre production found:
    • 97% said it had made them think about the effects of alcohol misuse.
    • 94% had learnt more about how alcohol misuse can damage your health.
    • 98% had realised that drinking could affect their personal safety.
    • 85% had realised they would still be responsible for their actions, even when they had been drinking.
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