drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Tip a friend – youth to youth”
COUNTRY Denmark
TIMING 2008 > 2008
THEME
Underage drinking

CONTRIBUTOR

  • God Alkoholkultur
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PARTNER(S)

  • Windows Live Messenger
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OBJECTIVE

  • To raise awareness of issues related to alcohol among underage people.
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DESCRIPTION OF THE INITIATIVE

  • The competition ran from 1 to 31 July 2008.  In order to enter, underage people proposed a responsible drinking message.   The winning entry, as well as a selection of other meriting entries, were available via the minors section of the GODA website.
  • The competition was promoted via Windows Live Messenger between 15 June and 15 July 2008 by showing a link to the minors section of the GODA website.
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IMPACT

  • Windows Live Messenger advert was shown around 800,000 times, prompting around 1,900 visits to view the responsible drinking messages.
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