Responsible drinking programmes
supported by European spirits producers

• “Boozebusters”
COUNTRY United Kingdom
TIMING 2006 > 2009
Underage drinking


  • Diageo


  • Fife Council
  • NHS Fife
  • Fife Constabulary Voluntary Sector Recognition
  • Fife Community Safety Partnership
  • Theatre Company (Adam Smith College, Kirkcaldy)
  • DAPL (The Drug & Alcohol Project Levenmouth)
  • DELTA (Drug Education Liaison Training Agency)
  • Fife DATT (Drug and Alcohol Action Team)


  • To reduce underage drinking and promote sensible drinking habits for 13-14 year olds.
  • To support pupils in understanding the social, legal and health consequences of underage drinking and to help them make informed and appropriate choice in their future lives.


  • The Fifewide alcohol education programme was aimed at S2 pupils. It supported the Curriculum for Excellence in High Schools and was developed and managed within an NHS clinical governance framework. The programme consisted of a realistic and hard hitting drama production followed by a 20 minute workshop which was then rounded up by a finale to the whole session.
    • The dram was performed by a mix of professional actors and actresses as well as drama students attending the Adam Smith College. It contained messages about the effects that alcohol and drugs can have on your health as well as looking at the implications for personal safety and the laws around underage drinking and taking drugs. Students were provided with the opportunity to reflect and discuss together the possible impact that alcohol can have on their future.
    • The workshops were facilitated by NHS, Fife Constabulary and partner agencies. They raised awareness of personal safety, sources of health information, local services and how to contact emergency services.
    • All off campus and supported learning school settings were offered a tailored programme appropriate to their needs.
  • Facilitators' packs and briefing documents were given to all those involved and promotional items are delivered to schools
  • Blue Light Disco's originated by Boozbusters were held throughout Fife and other areas of Scotland. The disco's were aimed to help reduce anti-social behaviour and were supported by the Boozebuster Partners and volunteers.


  • In 2007 pupils also received an information card listing services and addresses, such as drugs agencies and statutory service details. 10,000 cards were created and were handed out to over 4,000 pupils participating schools. The remaining cards were distributed throughout Fife at various events including Blue Light Disco’s. 
  • The project originally covered all second year pupils in West Fife Secondary Schools and in its first four years reached over 8, 000 children. In 2009 it was hosted by all 19 secondary high schools throughout Fife, including off campus units.


  • At the end sessions, pupils and facilitators are invited to complete a questionnaire (jointly developed by the Clinical Governance Department, NHS Fife and the Boozebusters partnership group).
  • In 2008, 2,500 pupils completed the questionnaire:
    • 98% of pupils believed that the drama's storyline is realistic and appropriate to their level of understanding.
    • 90% of pupils felt that the drama had been successful in its aim to help young people be more sensible about drinking alcohol.
    • 76% of pupils said they understood recommended units and what a unit was.
    • 96% said that they were more aware of personal safety and how alcohol could impact this.
    • In addition much information is gleaned freely from the youngsters in relation to their social and cultural behaviours and habits providing more local information of new and emergent social and behavioural patterns.
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