drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

< BACK TO SEARCH RESULTS
• “DrinkiQ for employees”
COUNTRY Spain
TIMING 2008 > 2008
THEME
Workplace

CONTRIBUTOR

  • Diageo
TOP ^

OBJECTIVE

  • To promote responsible alcohol consumption.
  • To inform about the effect of alcohol on the body.
  • To share the educational resources of several organisations.
TOP ^

DESCRIPTION OF THE INITIATIVE

  • Spanish activation of the Global digital responsible drinking platform (www.DrinkiQ.com).
    • The site shares educational resources, information on alcohol and responsible drinking in several languages including Spanish.
    • The internal launch invited employees to take part in the "The power of a million voices" campaign them to be the responsible drinking best ambassadors that they can. The aim is that they spread the message, with a view of reaching one million people worldwide.
  • The DrinkiQ initiative replaces "you are the one" which had ran since 2007.
TOP ^

IMPACT

  • All 600 employees reached.
  • 2,000 visits to the website in Spanish in two months.
TOP ^
< BACK TO SEARCH RESULTS
Latest initiatives RSS feed DOWNLOAD

VISUAL

-----------------------------
Download ALL in ONE (zip file – 76 ko)