drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Moderation and Responsibility”
COUNTRY Spain
TIMING 2007 > 2009
THEME
Responsible selling/serving

CONTRIBUTOR

  • Bacardi-Martini
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PARTNER(S)

  • IBE (International Bartenders Association)
  • ABE (Association of Spanish Barmen)
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OBJECTIVE

  • To promote responsible serving and selling of alcoholic beverages.
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DESCRIPTION OF THE INITIATIVE

  • The IBA "A guide to social responsibility" training booklet (in Spanish) covering issues such as the effects of alcohol on the human body and the regulatory environment (drink-driving, LDA) is distributed at all training sessions.
  • After the "Bacardi-Martini Grand Prix Cocktail Championship" events, training on responsible serving and the guide is given to the participants.
  • From May 2009  participants at sessions on the use of Bacardi products also received training on responsible serving and the guide.
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IMPACT

  • 100 guides were sent all 15 members of the Spanish members of the IBA.
  • March 2008 - June 2009, 1,500 guides distributed after the "Grand Prix Cocktail" events.
  • New employees receive a copy for internal use on responsible consumption of Bacardi products.
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