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• “Designated driver campaign: "Los Noc-turnos"”
• “Los Noc-turnos”
COUNTRY Spain
TIMING 2001 > Ongoing
THEME
Drink-driving

CONTRIBUTOR

  • Federación Española de Bebidas Espirituosas
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PARTNER(S)

  • DGT (The national road safety Administration)
  • The European Commission
  • Servei Catalia Transit (Regional Road Safety Administration in Catalonia)
  • Instituto Andaluz de Juventud (Regional Youth Institute in Andalusia)
  • Coca-Cola
  • Grefusa (Snacks company)
  • Repsol
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OBJECTIVE

  • To raise awareness of the dangers of drink-driving among young drivers.
  • To implement the designated driver concept as normal behaviour.
  • To raise awareness of responsible alcohol consumption among young drivers.
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DESCRIPTION OF THE INITIATIVE

  • Spain was one of the first countries to join the Pan-European designated driver campaign in 2001. The “El Lince, Programa un conductor cada noche” evolved over the years to become “Noc-turnos”.
  • On-site promotions are organised by sending trained monitors to encourage a group of friends to choose a designated driver for their evening out. This responsibility is rotated each weekend between the friends. Participants receive an information card which is used to record results of the breath tests required during the night (usually 4). If their BAC level stays at 0% they will receive a prize (1) free soft drink, 2) snack, 3) t-shirt, 4) 20€ petrol voucher. All designated drivers are asked to fill in a questionnaire before leaving (used for the evaluation). 
    • Since 2011 the transmission of the "Mediterranean style" message is carried out. The group of friends are recommended to be responsible and to drink with moderation (alternate alcoholic beverages with non-alcoholic and to eat snacks). The highlight is the "it's a collective decision to choose the designated driver" message: The designated driver's friends receive a free soft drink and a snack as a reward.
  • The programme is publicised through various means such as advertising campaigns on television, radio, newspapers and social networks (Tuenti and Facebook).
  • A free application is available for iPhone, Android and Facebook. The simple app allows users to choose a designated driver, enables easy estimation of BAC levels and provides advice and information on alcoholic beverages. In order to encourage its use the most active users were entered into a prize draw (between September and December). Winners receive a 20€ petrol voucher, an iPod Nano or 2 safe driving courses.
  • Several municipalities asked if they could run "Noc-turnos" events themselves, complementing the FEBE activities.
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IMPACT

  • In the 13 years since its launch in 2001: 125 events were held, more than 36,100 people were designated driver and over 300,000 people were reached directly through the actions.
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EVALUATION

  • Evaluation showed:
    • 62% of youth say they would not drink if they had to drive.
    • 7 out of 10 were fully familiar with the designated driver concept.
    • 80% of them say that they would try to stop a friend who try to driver after drinking.
 
  • Improved attitude and behaviours over a decade can be seen in road safety data from the Ministry of Transport:
    • The number of deaths decreased in the age group 15 to 25 years old. In 2011 there was a 26% reduction in deaths compared to 2010, and 79,3% compared to 2000.
    • In 2010, there were 69% fewer drink-drive deaths (363) compared to 2001 (1,174).
    • In 2011, there were 64% fewer deaths due to traffic accidents (1,479) compared to (4,067).
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