drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Champions Drink Responsibly”
COUNTRY Slovenia
TIMING 2008 > 2009
THEME
Drink-driving

CONTRIBUTOR

  • Bacardi-Martini
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OBJECTIVE

  • To raise awareness about the dangers of drink-driving among young people.
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DESCRIPTION OF THE INITIATIVE

  • Distribution in the on-trade (outside of brand promotions) of campaign leaflets containing key "Champions Drink Responsibly" information. The campaign theme was supported a simple message: "Drinking and driving don't mix".
  • For more information see Europe/Champions Drink Responsibly.
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IMPACT

  • 20,000 leaflets were distributed in the on-trade until September 2009.
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