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Responsible drinking programmes
supported by European spirits producers

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• “Server Education and Training”
COUNTRY Slovakia
TIMING 2007 > 2007
THEME
Responsible selling/serving

CONTRIBUTOR

  • Bacardi-Martini
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PARTNER(S)

  • Stan Vadrna school of Bartending and Mixology
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OBJECTIVE

  • To communicate the social responsibility objectives of the brand to the bartenders.
  • To educate bartenders on responsible consumption and serving of alcohol.
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DESCRIPTION OF THE INITIATIVE

  • 5 day course for bartenders and students in bar schools.
  • Topics covered include responsible consumption and serving, such as how to prevent underage drinking and drink-driving.
  • During the 2 day "Bartenders Conference" held in April 2007, participants also received training on responsible serving and selling as part of a wider programme.
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IMPACT

  • 230 took part in the programme.
  • 18 courses were held.
  • 45 bartenders and 25 Bacardi distributor employees attended the conference.
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EVALUATION

  • Quantitative and qualitative evaluation (questionnaire and face-to-face interviews) carried out by the lecturer and Bacardi brand manager. Results show a very positive impact, with a noticeable increase in knowledge of the law and social responsibility conduct.
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