drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

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• “Bartender Training”
• “Umiarkowanie i Odpowiedzialnosc”
COUNTRY Poland
TIMING 2006 > 2007
THEME
Responsible selling/serving

CONTRIBUTOR

  • Bacardi-Martini
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PARTNER(S)

  • IBA (International Bartenders Association)
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OBJECTIVE

  • To promote the responsible serving and selling of alcoholic beverages.
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DESCRIPTION OF THE INITIATIVE

  • Use of the IBA "A guide to social responsibility" training manual which highlights the importance of social responsibility as an integral part of bartending skills. Topics included are the bartender's role and responsibilities to consumers regarding: responsible consumption; not serving people under the legal drinking age; avoiding drink-driving and excessive consumption.
  • As part of the server training a "young barman" competition is organised once a year in catering schools.
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IMPACT

  • 5,000 training books were distributed over the two years. 50 schools took part in the training programme each year.
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